A little nostalgia, a lot of color, and a whole world beyond doughnuts. We translated Lucky 2000’s playful personality into custom merchandise, its standout doughnut box, bags, tea cups, scratch cards, and social media graphics. We also designed and managed production of oversized tea tins in five distinct designs celebrating the brand’s identity and palette, alongside merchandise production management. To keep the ideas rolling, we explored concepts for a Lucky 2000 van and custom teapots—taking its character from the counter to the streets and the tea table

Rooted in Mina Zayed, with an eye on what’s next. We designed a series of custom T-shirts celebrating Marmellata’s identity and its story in Abu Dhabi, translating familiar references into wearable graphics with character. Along the way, we played with fresh concepts inspired by the brand’s future ambitions—giving its next chapter a little room to show off

For the crew, the regulars, and the inner circle. We teamed up with Barbassi on a Barbassi x Elbotik collab T-shirt, refreshed its staff tees, and managed their production. To give friends and family a little badge of belonging, we also designed exclusive keychain tags—small pieces with a strong sense of community

Fresh ideas, served the Mysk way. We brought the brand’s character into social media posts, menus, backdrops, and consumables for its collaborations, alongside a packaging redesign. From the feed to the table, each piece added another layer to Mysk’s story, with thoughtful details and a playful touch

Flavors you can wear. We designed and produced special T-shirts celebrating Mina Creamery’s ice cream flavors, imagining each one as a visual world of its own. Blending the feeling of the flavor with the brand’s personality, we turned those imaginary scenes into unique graphics

Made for the 39ers. We created a custom 39ers logo and T-shirt design for Madar 39, giving its community an identity they could wear. From the first sketch we did with the M39 team through production, we brought it all together in a piece that celebrates belonging

Al Hosn Festival 2023 and 2024

Heritage, with a fresh perspective. We designed custom merchandise for Al Hosn Festival, translating Abu Dhabi’s cultural stories and familiar local references into contemporary designs with an Elbotik twist. Thoughtful keepsakes that let visitors take a little of the festival, and its celebration of UAE heritage, home with them.

Maritime Heritage Festival 2023 and 2024
An immersive celebration of the UAE’s rich maritime culture, held in Abu Dhabi to honor traditional fishing, pearl diving, and seafaring.

For this event, we designed an exclusive range of merchandise, including themed T-shirts, hoodies, and tote bags featuring iconic maritime symbols and traditional patterns. We also introduced Crocs charms and bag charms, which quickly sold out due to their popularity with festival-goers. Each product was crafted to reflect the maritime heritage and provide attendees with memorable keepsakes from the event.

A new chapter, a little anticipation, and a sense of belonging. We worked with different departments at New York University Abu Dhabi to create playful, thoughtful designs centered on student life and identity. Made for laptops, water bottles, and personal accessories, the pieces brought a fresh, welcoming feel to university merchandise, giving students something they could make their own

For The Shot exhibition, at Manarat Al Saadiyat (MAS), our studio was commissioned to design an exclusive line of merchandise inspired by the artistry and history of photography. Drawing from the themes of early photographic techniques and vintage camera aesthetics, we developed and produced a range of products that resonated with the timeless appeal of the medium. The collection featured thoughtfully designed T-shirts, tote bags, notebooks, and postcards, all capturing the essence of classic photography with motifs of antique cameras and monochromatic palettes. Each piece was crafted to celebrate photography’s evolution, offering attendees a unique, tangible connection to the history displayed in the exhibition.

For Zemana, our studio was commissioned to create an exclusive collection of 90’s-inspired merchandise for Manarat Al Saadiyat (MAS) to sell at the event. The collection celebrated the era’s bold aesthetics with vibrant colors, playful patterns, and retro graphics that resonated with the nostalgia of the 90s. Our designs included T-shirts, hoodies, and tote bags, each featuring iconic elements like cassette tapes, pop-culture references, and neon accents. The collection was crafted to capture the event's spirit and offer attendees memorable, wearable pieces from this unique celebration of 90’s culture.